Résumé

Creative Director
OR Creative

December 2013 – Present, Tualatin, Oregon

  • Created the Duck Commander Musical brand and launch campaign for the production’s
    Las Vegas debut: brand identity, website, building wraps, outdoor, print and digital.
  • Developed B2B and B2C marketing communication for Aperion Audio in Latin America.
  • Directed brand guidelines for Global Gaming Expo, the world’s largest casino trade show.
  • Clients include Aperion Audio, Bright Boy, Duck Commander Musical, Madame Tussauds, Coffee Bean & Tea Leaf, American Gaming Association, Reed Exhibitions, Kirvin Doak Communications and Granite Credit Union.

 

Brand Manager
Crimson Trace

April 2013 – December 2013, Wilsonville, Oregon

  • Improved brand experience and aligned marketing communication with market growth initiatives by redesigning the product catalog, reorganizing products and using magazine-like content by experts and athletes to qualify the use of Crimson Trace products.
  • Expanded use of online project management tools to consolidate project information, improve communication and streamline the approval process for projects.
  • Introduced a new product packaging approach that improved presentation of products in retail spaces and reduced labor costs.
  • Managed a seven-figure media budget and executed the annual marketing plan.
  • Worked closely with sales to develop and execute a strategy that maximizes the significant opportunities in the retail channel to achieve aggressive growth targets.
  • Collaborated with the marketing team and third-party vendors to create special events and trade show exhibits.

 

Director of Marketing
Discount Firearms and Ammo

September 2010 – April 2013, Las Vegas, Nevada Area

  • Developed brands for Discount Firearms and Ammo and The Vegas Machine Gun Experience.
  • Designed and managed an integrated marketing plan to achieve threefold growth in less than two years, using coordinated owned, paid and social media.
  • Carried out intelligent marketing strategy to drive interest, traffic and loyalty, which included coordinated, online, radio, outdoor advertising and events.
  • Created a targeted campaigns, using Web, mobile billboards, print advertising, wrapped shuttles, outside sales and promotions to drive 100+ new customers per day to The Vegas Machine Gun Experience.
  • Created a series and monthly and annual events to position Discount Firearms and Ammo as a market leader.

 

Part-time Instructor
University of Nevada Las Vegas

August 2012 – May 2013, Las Vegas, Nevada

  • Taught JOUR 470, the capstone course for integrated marketing communications (IMC) students representing UNLV in the American Advertising Federation’s National Student Advertising Competition (NSAC).
  • Coached the National Student Advertising Competition team to UNLV’s first-ever District Championship win and sixth place appearance at Nationals.
  • Offered students hands-on experience to determine what industry disciplines most interest them.Improved student writing, presentation and project management in preparation for careers in advertising, public relations and social media.

 

Entropy Branding and Design

December 1998 – August 2010, Las Vegas, Nevada Area

  • Provided design and production of marketing communications for Las Vegas entertainment, including Phantom: The Las Vegas Spectacular and Blue Man Group.
  • Increased Cumorah Credit Union assets from $68,000,000 to $198,000,000 through integrated and multi-generational marketing.
  • Established a brand and marketing plan, propelling Trevi Manufacturing from start-up status to a lawn and garden market leader in three years.
  • Managed a five-person creative team to create 4Life’s comprehensive messaging system, used in 40 countries to support more than $100,000,000 in annual revenue.
  • Developed brand identity, packaging design, website, trade show exhibit and marketing collateral for Nightforce Optics.
  • Clients included Nightforce Optics, Blue Man Group, Phantom: The Las Vegas Spectacular, Caesars Entertainment, Harrah’s, Boyd Gaming, Ameristar, Resort Gaming Group, Lady Luck Hotel-Casino, Main Street Station Hotel-Casino, Golden Gate Casino, Timbers Hospitality Group, Sedona Restaurant, Triple George Grill, Horologio Fine Watches, Cumorah Credit Union, Heritage West Credit Union, Trevi, Gist Specialties and Forte Specialty Contractors.

 

Senior Art Director
Swan+Logan Advertising

February 1996 – December 1998, Las Vegas, Nevada Area

  • Created marketing communication for Caesars Palace Las Vegas, Caesars Tahoe, including entertainment venues, hotel, dining, sporting events and casino gaming.
  • Directed design of promotions and on-site messaging for Ameristar, Tropicana, Thomas & Mack Center.
  • Designed and produced marketing materials for Boyd Gaming’s Las Vegas properties, including gaming, hotel, dining and entertainment.
  • Developed high-end literature to assist Las Vegas Events in bringing the FEI World Cup Equestrian Championship to Las Vegas.
  • Created all advertising and marketing materials for Las Vegas Thunder IHL hockey and Las Vegas 51s AAA professional baseball teams.
  • Designed uncommon marketing campaigns to re-position a troubled automobile dealership’s brand and improve reputation through the customer experience.
  • Clients included: Las Vegas Stars and 51s AAA minor league baseball, Las Vegas Thunder IHL hockey team, Caesars Palace Las Vegas, Caesars Tahoe, Boyd Gaming, Las Vegas Events, Thomas & Mack Center and Findlay Automotive Group.

 

Art Director and Department Manager
The Pixel Factory – A division of CM Reprographics

February 1995 – February 1996, Las Vegas, Nevada Area

  • Managed a graphic design and large-format printing facility.
  • Set up project management and quality control procedures to ensure department efficiency, quality assurance and a safe work environment.
  • Launched a program to increase team members’ opportunities to excel by cross-training them to work in the art department.

 

Graphic Designer
Paradise Graphics

February 1994 – February 1995, Las Vegas, Nevada Area

  • Designed aesthetics for themed slot machines, video poker machines and illuminated signs.
  • Led research and development of new technologies and methods to increase creative opportunities to connect with players and improve the quality of company products.

 

Missionary
Guatemala City South and Central Missions

January 1992 – January 1994, Guatemala City, Guatemala

  • Led a district of six missionaries through instruction, goal-setting and tracking.
  • Located more than $38,000 in missing funds by conducting an audit of Central American Area financial records, while serving as the mission financial secretary.
  • Trained five new missionaries for service in the field.

 

Graphic Designer
Bally Technologies

January 1990 – January 1992, Las Vegas, Nevada Area

  • Created themed game designs for the casino industry that shattered company sales records and challenged the industry giant’s first place position.
  • Instructed other graphic artists in the use of design software and imaging equipment.

 

Graphic Designer
Suburban Graphics

October 1988 – January 1990, Las Vegas, Nevada Area

  • Designed themed game aesthetics for the gaming industry’s leading slot and video game manufacturers.
  • Designed lighted signage and custom gaming graphics for dozens of casinos in Las Vegas and New Jersey.
  • Improved department efficiency and product quality by developing new design and production techniques using Adobe Illustrator and high-resolution digital imaging.
  • Instructed other graphic artists in the use of design software, imaging equipment and archival technology.

 

Graphic Artist
Sunkist Graphics

July 1987 – October 1988, Las Vegas, Nevada Area

  • Designed themed slot and video poker game aesthetics major slot and video poker manufacturers.
  • Provided research to introduce computers to the art department.
  • Collaborated with other graphic artists to create an expanded art department.